Eyeware was one of the projects I worked on while waiting for my medical school application to progress, back in 2016-17. This free smartphone app uses augmented reality (AR) to help you view the world as if you had a range of eye conditions.
Built by the (then) Visualisation team of the Transport Systems Catapult, in partnership with the Royal National Institute of Blind People (RNIB), this was considered to be the world’s most accurate representation of glaucoma, cataracts, diabetic retinopathy, retinitis pigmentosa, and age-related macular degeneration (AMD).
Unless you’ve experienced any of these conditions or studied them intensively, you’re unlikely to grasp what it’s like to navigate the world through your friend or family member’s eyes. Eyeware gives a glimpse of insight into how millions of people around the world live.
This educational and empathy tool has the power to change perspectives and attitudes. Originally designed to empower transport system developers to create more accessible train stations and airports, these enlightened designs have the power to make the world work and look better for everyone.
Healthcare professionals, including opthamologists, opticians, GPs and carers, can use this app to better understand their patients’ needs and perspectives.
It’s designed to be used with a Google Cardboard or Samsung Gear VR, which can be worn over the eyes to provide an immersive experience; however it’s perfectly usable without. Tilt your head or phone to find and select the eye conditions, and toggle three progressive stages of the condition.
I provided advice, photography, 360 & promotional videography, copy writing, and web marketing to assist promotion and launch of this project.